Geographic remoteness matters less and less in shaping consumer needs and purchases. When China inaugurated its high-speed rail lines seven years ago, many observers declared them an infrastructure boondoggle that would never be used at capacity. How wrong they were: daily ridership soared from 250,000 in 2007 to million last year. Demand was simply underestimated. Now that trains run as often as every 15 minutes on the Shanghai–Nanjing line, business and retail clusters are emerging, and middle class consumers are making weekly day-trips to work and shop, rather than monthly overnight visits. There are already more than 9,000 kilometers of operational lines—and that figure is set to double within the next few years.
New applicants should exercise discretion when responding to this prompt, as providing an optional essay creates extra work for the admissions reader. This will be a good place to address extenuating circumstances that have influenced one’s academic or professional history, to address weaknesses in one’s application, or to explain an unusual choice of recommender. The wording of this question is open enough that applicants may also choose to discuss an element of their background that is not reflected in their other materials (including data forms and résumé), though they will need to demonstrate sound judgment in doing so – . the nature of the content should be such that it makes a material difference to one’s application – and should summarize the information as concisely as possible.
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